EMAIL MARKETING: WHAT IS IT AND WHY SHOULD I USE IT?
In this opportunity we want to tell you about one of the most used digital marketing resource.
Email was one of the first communication channels created once the internet appeared. Being a means by which you can deliver a message that reaches each user individually, it became a powerful tool in digital marketing strategies.
One of its main advantages is its scalability, since emails can reach a large number of people. Another advantage it has over other communication channels is that, through it, you can deliver a personalized message, which will make our customers feel special and valued by us.
Did you know that one of the main reasons why people stop consuming a product or service, which is not essential, is because they forget that it exists?
Email marketing is a good tool to remind them about the great experience they can have with your products and services.
What can you achieve with email marketing?
Its different applications will allow us to use it to:
List of Services
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Collect opinions from our customersList Item 1
We can use it to see what our customers think about the experience they had with our services / products.
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Keeping our clients informedList Item 2
Through email marketing we can deliver information constantly, which allows them to be updated on what is happening with our company and our brand.
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Inform our clients about new launchesList Item 3
This is a very useful tool to let our clients know when we have launched a new product or service.
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Deliver news and updatesList Item 4
Email marketing can be used to inform our clients about the industry, products, relevant news about what is happening in the world or information that may be relevant to them.
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Greet our clients on different dates and thus create engagement
We can collect important dates, such as their birthdays, and it could be a good opportunity to greet them, which will show our interest and concern for them and can be a great way to nurture client relationships.
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Conduct surveys for market studies
In the event that we want to conduct a market study, or we want to make changes to our products or transform the way we are delivering our services, we can use email marketing to collect this information.
We recommend this digital tool to generate trust with your clients, to keep them informed about your brand, and above all, to convert your leads into loyal consumers of your products and services.
