MCSWEENEY LAW FIRM
Branding, Website Design and Development
Challenge
McSweeney Law Firm wanted to stand out as a brand that brings calmness, tranquility, compassion, safety and justice to its clients. The challenge in materializing this brand concept was mainly in being able to create an innovative design by taking symbols or concepts commonly associated with law or justice and creating something new.
This is how McSweeney Law Firm was born. The design delivers a minimalist, modern and chic style. With its pastel and neutral color palette we wanted to evoke an air of serenity and security. The slogan of the firm is "because you matter" thus demonstrating the compassion and commitment to bring justice that the brand has for its clients. The logo is based on the initials of the firm's name, McSweeney. The "M" that appears in the design is composed of three asymmetric pillars that represent the pillars of justice.
Brand Values
Modern Chic Compassion Safety Serenity
