SEDANA
Branding
Challenge
Sedana wanted to stand out as a modern brand recognized for its innovative and smart processes in the recycling industry. The challenge in materializing this brand concept was mainly in being able to leave behind the common icons linked to recycling to deliver a fresh, new and innovative branding.
This is how Sedana Smart Recycling was born. The design delivers a minimalist, modern and unique style. The circle represents the plastic particles entering the recycling process, achieving a zero carbon footprint. The "e" in the design represents the recycling process itself and refers to the word "smart", a characteristic for which the brand stands out for.
Brand Values
Modern Smart Minimalist Eco-friendly